Matthias Mehner is an expert for Chatbots and messenger platforms such as WhatsApp. After many years of experience working as a social media expert, in 2017 he began to focus solely on the topic of messenger communication. As a CMO and board member of the software specialist firm MessengerPeople he has gained an insight into over 2000 companies, campaigns and Chatbots. From this experience he developed new strategies, methods and guidelines for the successful use of messaging apps. Mehner also works as a lecturer at a number of different academic institutions, holding over 100 presentations and workshops a year. He also writes a weekly column for the online LEAD digital magazine. In the summer of 2019 Mehner published his first book “Messenger Marketing” with publishing house Springer Gabler Verlag.