Hot or not? In a new segment each month Oliver Dietrich, CEO of Creative Ideation for the ProSiebenSat.1 Group and SevenVentures, casts his critical eye over one recent startup marketing campaign and asks: what worked and what didn’t? Was it a success? And most importantly: what can fellow startups learn?
Working as a creative and innovation director for ad agencies and digital agencies around the globe, Oliver joined P7S1 2013 and leads P7S1 Creative Ideation. Moreover, he steers, supervises and guides TV campaigns for SevenVentures. Oliver made his career devising storytelling campaigns for both young companies and corporate brands as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.