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Bernhard Oberlechner

Vice President Concept & Strategic Planning

Bernhard Oberlechner has held a leading position at Creative Solutions, the in-house agency of TVD Germany, since 2012. He is currently Vice President Concept & Strategic Planning. Previously, he was CCO for the Munich-based creative agency Hillert & Co. Between 2006 and 2008, he worked as Creative Director & Brand Manager for Select New York, having been a copywriter for several years and then Creative Director at DDB Berlin since 2003. Bernhard Oberlechner studied sociology, social psychology and business administration at LMU Munich and UC Berkeley in California.

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Tom Schwarz

CEO

SevenOne AdFactory GmbH

Tom Schwarz is the CEO and Head of Creation at SevenOne AdFactory since 2016. The qualified designer made his career leading the entire creative department at Ogilvy & Mather Düsseldorf. Before Tom had already been a member of the management board, as head of the creative department, at Jung von Matt/Spree, Jung von Matt/Donau and DDB Düsseldorf. Over the path of his career he has been awarded with over 400 national and international awards.

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Oliver Dietrich

CEO of Creative Ideation

ProSiebenSat.1 Group and SevenVentures

Working as a creative and innovation director for ad agencies and digital agencies around the globe, Oliver joined P7S1 2013 and leads P7S1 Creative Ideation. Moreover, he steers, supervises and guides TV campaigns for SevenVentures. Oliver made his career devising storytelling campaigns for both young companies and corporate brands as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.

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Oliver Dietrich
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Bernhard
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Tom

Hot or not? In a new segment each month Oliver Dietrich, CEO of Creative Ideation for the ProSiebenSat.1 Group and SevenVentures, casts his critical eye over one recent startup marketing campaign and asks: what worked and what didn’t? Was it a success? And most importantly: what can fellow startups learn?

Working as a creative and innovation director for ad agencies and digital agencies around the globe, Oliver joined P7S1 2013 and leads P7S1 Creative Ideation. Moreover, he steers, supervises and guides TV campaigns for SevenVentures. Oliver made his career devising storytelling campaigns for both young companies and corporate brands as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.

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Oli‘s Creative Verdict
2019-05-22

Campaign Nike: Dream Crazier – Alex Roca Campillo

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Oliver Dietrich
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Oli‘s Creative Verdict
2019-04-16

Uber Eats: Man of Delivery

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Oliver Dietrich
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Oli‘s Creative Verdict
2019-03-19

Emma mattresses: Frank, the sleep fairy - Don’t worry, sleep happy

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Oliver Dietrich
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Oli‘s Creative Verdict
2019-02-20

Bud Light x GOT

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-12-06

Campaign: Potential: St. Mungo's

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-11-07

Campaign: TK Maxx – The never-ending Christmas stocking

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-10-09

Campaign: Rimowa – Never Being Still (No one builds a legacy by standing still)

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-09-17

Campaign: Snickers – You’re not you when you’re hungry 2018

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-08-21

Campaign: Lenor Unstoppables featuring Müller, Alaba & Lewandowski: The Shirt Swap

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-07-23

Campaign: Bonavi strollers

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-06-25

Campaign: Samsung: #GoForBiggerGoals

by
Oliver Dietrich
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Oli‘s Creative Verdict
2018-05-21

Campaign: Zalando: “Me. Unlimited”

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-04-22

Campaign: Heycar: “Hey! 2018”

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Oliver Dietrich
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Oli‘s Creative Verdict
2018-03-22

Campaign: Nike - Nothing beats a Londoner

by
Oliver Dietrich