“With social media you don’t reach anywhere near the number of people you do with TV advertising” Interview with SevenVentures Pitch Day 2016 winner Tinkerbots and creative agency 7Stories
Brand safety: the impossible dream?
6 months of The Restless CMO: A word from the CEO
These 5 AdTech & MarTech start-ups want to shake up the market
How the Fidget Spinner captured our hearts (and wallets)
You are what you like
“It took some practice to go down this rocky road without slipping or falling” BVG Head of Marketing Frank Büch on provocative marketing and the significance of social media
“We don’t beg for a spot in your shopping cart”
Live streaming – can we believe the hype?
Crowdfunding: when the crowd is more important than the funding
Faster, closer, integral: How good PR should look in 2017
Social Media: Brand building vs. Performance Channel
Mechanisms of Influencer Marketing: 7 tips for starters
Wrap up: Advertising methods on Snapchat
Bye bye perfection? How brevity and authenticity are conquering social media
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