Behavioral Bites -
Strategies and Insights for Business
In a new monthly thought piece SevenOne AdFactory CEO Tom Schwarz and Strategy and Insights Manager Valeria Witsch offer a perspective on human behavior, and what these insights could mean for new brands and their marketing strategies.
SevenOne AdFactory's Strategy and Insights team specializes in the development of creative brand strategies based on the observation and analysis of behavioral insights and market developments.
The perceived unique
by Valeria Witsch
Advertising in the era of the individual
People of today are desperate to assert their individualism but deep rooted in all of us is the need to belong to a wider movement. Successful international brands succeed in meeting both needs with products which feel like true one-offs but also offer mass appeal. Apple puts their users at the centre of their advertising, for example, while at the same time selling products which mean membership to an exclusive worldwide club. Brands flourishing in today’s society should show this higher purpose and also offer their users space to identify.