written by
Oliver Dietrich
Oliver Dietrich
Oli‘s Creative Verdict
2019-11-27

Campaign: New Zealand Post

Campaign: New Zealand Post

Each month Oliver Dietrich comments on, discusses and rates recent marketing campaigns and shares with us exactly what start-ups, new brands, old brands looking to rejuvenate and, for that matter, all brands utilising video content, can learn from them. Today he takes a look at the New Zealand Post spot, which shows how a Christmas story can authentically join forces with a brand.

Campaign:

New Zealand Post - Christmas

Platforms:

Online, social media, TV

Learnings:

There are still many new Christmas stories waiting to be told.
Telling a Christmas story and authentically integrating a brand message is still possible.
Humour helps, especially at Christmas.

Background:

Who brings the Christmas presents? Santa Claus, of course. Or perhaps someone else? And how can presents be kept secret until the big day?

Objective:

To bring together Christmassy warmth and a brand like the NZ Post. Credible and emotional.
It is no easy feat to keep gorgeous gifts for your loved ones a secret until Christmas Day. For this you need allies. It's nice to have a partner you can trust.


Execution:

The brand is well integrated and with real insight. The spot tells a heart-warming story resulting in a big emotional pay-off for the brand.
Nice twist, charming story, humorous and unexpected. Particularly nice: Pinocchio also gets a role in the Christmas film.
Even nicer: it features a song that fits perfectly which you may have forgotten about. About time we heard Fleetwood Mac again.

Oli’s Verdict: Hot or not?

As hot as a homemade, steaming Christmas pudding. Pause for a moment, take a bite and look forward to the holidays.

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