Authors

Gilg Frick

Gilg Frick, founder and managing director of NPIRE (www.npire.de) - a creative agency from Hamburg, operates for 15 years in the creative industry. In 2005, he starts his academic career in communication design at HFG Schwäbisch Gmünd. During the same year he found the agency NPIRE. 12 years later, in 2017, he established a digital agency called Hyperinteractive together with a partner. Beside his agencies, Gilg is also involved in other companies and works as a consultant, mentor and speaker at events, lectures and workshops for entrepreneurship and creativity.

Gottfried Häuserer

Gottfried Häuserer is Vice President Media Insights at IMA - Internal Media Agency at the ProSiebenSat.1. Group. He was formerly Director of Media Intelligence at Blackwood Seven and Programm Manager at o2 Germany and he has over 14 years senior expertise in media insights and optimisation.