Authors

Olaf Schlesiger

Olaf Schlesiger is an expert in the field of advertising impact. The Senior Research Manager Advertising Research at SevenOne Media oversees baseline studies and case studies to measure advertising impact and has undertaken this role since 2001. Simultaneous to this position, he is Research Manager for TV at the genre initiative Screenforce and represents the category television in various committees.

Oliver Dietrich

Working as a creative and innovation director for ad agencies and digital agencies around the globe, Oliver joined ProSiebenSat.1 in 2013 and is Director of Creative Ideation at ProSiebenSat.1 and NuCom Group. Moreover, he steers, supervises and guides TV campaigns for SevenVentures. Oliver made his career devising storytelling campaigns for both young companies and corporate brands such as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.