Authors

Olaf Schlesiger

Olaf Schlesiger is an expert in the field of advertising impact. The Senior Research Manager Advertising Research at SevenOne Media oversees baseline studies and case studies to measure advertising impact and has undertaken this role since 2001. Simultaneous to this position, he is Research Manager for TV at the genre initiative Screenforce and represents the category television in various committees.

Oliver Dietrich

After working as a Creative and Innovation Director for advertising agencies worldwide, Oliver worked as Creative Ideation Director for ProSiebenSat.1 and NuCom Group. He also directed, monitored and managed TV campaigns for SevenVentures. Since mid-2019 he has been Global Director Marketing at TOM TAILOR. Oliver made his career devising storytelling campaigns for both young companies and corporate brands such as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.