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Read what our experts from the ProSiebenSat.1 Group have to say on marketing, consumer behaviour and more.

In our new category “Market Insights”, SevenVentures offers under the leadership of CEO Dr. Jens Pippig intelligence from the startup industry, including innovations, finance, sales and digitization. “Oli’s Creative Verdict” sees TV ad expert Oli Dietrich give his personal opinion of a new TV campaign each month and what startups can learn. Finally SevenOne Adfactory CEO Tom Schwarz and Vice President Concept & Strategic Planning at Creative Solutions Bernhard Oberlechner give us their “Food for Thoughts” each month, tackling consumer behaviour and the latest marketing trends.

Brand-new!
Market Insights
4/17/2019

InsurTech: the product is great, so why is TV advertising the answer?

by
Stephan Link
Brand-new!
Food for Thoughts
3/14/2019

When efficiency sabotages effectiveness

by
Bernhard Oberlechner
Brand-new!
Oli‘s Creative Verdict
4/16/2019

Uber Eats: Man of Delivery

by
Oliver Dietrich

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Since 2016 The Restless CMO has provided marketing decision-makers in Germany and around the world with helpful background information on industry and technology trends and current developments in the fields of marketing, advertising and social media... 

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