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Bernhard Oberlechner

Vice President Concept & Strategic Planning

Bernhard Oberlechner has held a leading position at Creative Solutions, the in-house agency of TVD Germany, since 2012. He is currently Vice President Concept & Strategic Planning. Previously, he was CCO for the Munich-based creative agency Hillert & Co. Between 2006 and 2008, he worked as Creative Director & Brand Manager for Select New York, having been a copywriter for several years and then Creative Director at DDB Berlin since 2003. Bernhard Oberlechner studied sociology, social psychology and business administration at LMU Munich and UC Berkeley in California.

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Tom Schwarz

CEO

SevenOne AdFactory GmbH

Tom Schwarz is the CEO and Head of Creation at SevenOne AdFactory since 2016. The qualified designer made his career leading the entire creative department at Ogilvy & Mather Düsseldorf. Before Tom had already been a member of the management board, as head of the creative department, at Jung von Matt/Spree, Jung von Matt/Donau and DDB Düsseldorf. Over the path of his career he has been awarded with over 400 national and international awards.

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Oliver Dietrich

CEO of Creative Ideation

ProSiebenSat.1 Group and SevenVentures

Working as a creative and innovation director for ad agencies and digital agencies around the globe, Oliver joined P7S1 2013 and leads P7S1 Creative Ideation. Moreover, he steers, supervises and guides TV campaigns for SevenVentures. Oliver made his career devising storytelling campaigns for both young companies and corporate brands as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.

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Oliver Dietrich
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Bernhard
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Tom

In this monthly thought piece SevenOne AdFactory CEO Tom Schwarz and Vice President Concept & Strategic Planning of ProSiebenSat.1 TV Germany Bernhard Oberlechneroffer a perspective on human behavior, and what these insights could mean for new brands and their marketing strategies.

In addition, they share their personal experience in marketing, product development, and market entry in their roles as senior executives in the creative and marketing industry.

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Food for Thoughts
2019-04-22

Creativity without effectiveness is just art

by
Tom Schwarz
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Food for Thoughts
2019-03-14

When efficiency sabotages effectiveness

by
Bernhard Oberlechner
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Food for Thoughts
2019-02-26

Doing is like wanting, just more badass

by
Tom Schwarz
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Food for Thoughts
2018-12-05

Hansel and Gretel and the best recipes for little roasted boys Or: how transmedia storytelling works

by
Bernhard Oberlechner
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Food for Thoughts
2018-11-14

For every buck you get 14 back

by
Tom Schwarz
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Food for Thoughts
2018-10-09

When power becomes powerless

by
Valeria Witsch
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Food for Thoughts
2018-09-02

The collaboration between marketing and product development or: The fish has to like the bait…..but more importantly the hook has to catch

by
Bernhard Oberlechner
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Food for Thoughts
2018-07-12

I see the world the way I want to

by
Valeria Witsch
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Food for Thoughts
2018-06-05

650 vs 1

by
Tom Schwarz
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Food for Thoughts
2018-06-01

Innovation, not organisation

by
Valeria Witsch
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Food for Thoughts
2018-05-29

The World Wild West

by
Valeria Witsch
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Food for Thoughts
2018-05-15

Google & Amazon = NASA

by
Tom Schwarz
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Food for Thoughts
2018-04-11

A visionary, vision is scary

by
Valeria Witsch
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Food for Thoughts
2018-02-14

The perceived unique

by
Valeria Witsch