Hot or not? Oliver Dietrich, former Director of ProSiebenSat.1's Creative Ideation department and since mid-2019 Global Director Marketing at TOM TAILOR, casts his critical eye once a month over one recent start-up marketing campaign and asks: what worked and what didn’t? Was it a success? And most importantly: what can fellow start-ups learn?
After working as Creative and Innovation Director for advertising agencies worldwide, Oliver joined ProSiebenSat.1 in 2013 and acted as Head of the ProSiebenSat.1 Creative Ideation department until 2019. He also directed, monitored and led TV campaigns for SevenVentures and the NuCom Group. Oliver made his career devising storytelling campaigns for both young companies and corporate brands such as Mercedes-Benz, Audi, Monster.com, Tomtom, O2, Koachwach, Filabe, Black Tears and many more. He is the proud owner of over 300 international creative, innovation and strategy awards.